What a keyword feature image

What’s a Keyword? ~ The Long Tail Keyword Guide

There’s a lot of information you’ll need to know about SEO before your website can rank high in Google or other search engines.  Thank you for visiting. I’m glad you found me. If you want people to find your site on the first page of search engines, and near the top, I recommend learning what’s a keyword and how it affects your website visibility, plus your chances of earning a good amount of income from free traffic.

What's a keyword? This is an image of a search engine fill box with some search results displayed below the box.

The Long Tail Keyword Best Practices Guide

Exceptional SEO copywriting talents, along with sharp research capabilities and strong search engine optimization knowledge is the key to earning money on the Internet.

If at any time I lose you in translation, (you are not understanding the word that is coming out of my keyboard) contact me and ask me to tone it down. I sometimes get carried away with these words.

The right keyword, especially long tail keywords, can make your website conversion rate rise like a warm morning sun. What a lovely feeling.

That means more money for your business and in your pockets. If you choose the right keyword word phase your site will generate more traffic, leads, sales, and web recognition. That just means more celebration.

Do you know how important your website ranking is to your small business sales, growth, and web-presence? What page are you hoping your prospect will find you on in search results? Page 100, perhaps page 10 or number 1?

Keyword Rule

There’s a lot of rules in SEO and learning them can leave you feeling overwhelmed at times. But, it is all necessary considering everything needed to increase your website ranking and get you to the top spot.

Meta title and descriptions, URL and headline optimization, on and off-page tweaking, Social media, images, videos, subhead, copywriting, long tail keyword research and the list just seems like it never ends.

Llámame loco en la Cabeza. Because I love doing this stuff. And if you are going to be doing your own website development and SEO, you’re going to have to get comfortable doing a lot of research. So start by Googling the first sentence in this paragraph if you don’t know what it means. I’ll give you a hint; It’s Spanish.

(Ad) You are not alone, help is just a click or phone call away; use the services and ask for help when you get stuck

Long tail keyword researching is just one skill set offered by Rank High Studio. With this tutorial, I am here to help your startup or existing Internet business climb the Google ladder.

Besides showing you how to find those low competition high converting keywords, I’m also going to demonstrate the fastest way to increase your position in any search engine, using the right words.

I hope you don’t mind if I share this information with you today. I believe the faster you can start learning this stuff, the sooner you can start earning money from your website. The sooner you start earning an income I’m sure the happier you and your family will be. And that makes me happy.

My job is to show how to boost your website rankings (position), traffic (visitors), and conversion rate (sales), fast.

But first,

SEO is a rough ride when you first begin acquiring the knowledge, however, it’s also satisfying as far as benefits go. I am here to help make your learning experience worth the while and as easy as possible. With that said, ask me lots of questions whenever you are not sure what I mean. This can help me to explain the method to you in a better way.

Complete this course, for a stronger web presence, free targeted website traffic and a more profitable productive Internet business.

How to Find Low Competition Keywords with High Traffic

What's a Keyword Scrabble Tiles

  1. Understanding Keywords. (Video)
  2. Identify the difference between broad and long tail keywords.
  3. Practice keyword research and Analyze with Jaaxy and KWfinder. (Video)
  4. Basic SEO On-Page Techniques. (Video)
  5. Advanced On-Site SEO Technique. (Video)

Now it’s time to get your site content (blog post, ebooks, videos, and so forth) ranking high on the Internet, quickly? These advanced search engine optimization tips increase website traffic and revenue fast for both new and existing websites.

I have included some supportive material in the form of lectures and a few videos about keywords thought out this tutorial. Kyle, from Wealthy Affiliate, will start us off as he offers a walk-through and helps you get an understanding of keywords. So get you some popcorn, a drink, and a comfortable place to master keywords.

What’s a Keyword?

A keyword is a medium that helps you fulfill your demands and desires, share your thoughts, find answers to questions, and solutions to your problems.

Keywords, they can be a powerful high microscope giving bloggers, writers, and Internet business owners a look into a potential buyers mind, briefly. They can tell you exactly what your visitor wants. By using specific keywords (such as the long tail keyword), your website guest is narrating to you just how to help him. Are you listening?

Generic Keyword Meaning Vs. Long Tail Keywords

Broad Keywords:

Broad keywords (also known as the head,  or short-tail keywords) are unspecific terms that your prospect search for in a search engine. Words like “Apples” or “Pie” are considered to be generic in term of keywords. They are no longer than one or two words.

These type of keywords can bring traffic to your website, but it is not targeted to a specific product, but rather to a broad audience. Therefore, your visitor may not be at the point of making a purchase decision and could be just looking around or gathering information.

Broad words are very competitive and hard to rank for in search engines when it comes to the amount of competition you are facing. Because of this, you should try to avoid generic terms whenever possible, especially when creating a new website.

Long Tail Keyword Definition:

Long tail keywords are groups of words that are very specific to a product, service, or topic. This type of keyword is made up of four or more words. Some example would be:

Long Tail Keywords Example:

  • Sony Bravia T.V. Problems
  • Rent Ashley Furniture Linebacker Reclining Sofa & Loveseat
  • Cheap Studio Apartments in NYC for Students

Long tail phrases are the exact opposite of a general short tail keyword. You can benefit from this kind of search result even with its low traffic; the trade-off is low competition. It is much easier to convert to a sale, and your site visitor is looking for that specific item. Your prospect is ready to purchase if you have what he’s seeking.

Getting Started with Keyword Research

Click on the image below to watch the video. To follow along, I recommend using Jaaxy keyword research tool. I added a Jaaxy search box below the video.  If you have any questions please contact me or leave a comment on this page. 

What's a keyword? This is an image of Jaaxy keyword research tool. Click on the image to play the video.

Keyword Research SEO Tool

I ‘m the kind of person that finds it easier to learn something if I get to practice; hands on. I have included two research tools in this lesson. KWfinder and Jaaxy are keyword research tools to aid you in finding the longer keywords that you will make a profit from.

STOP! First Read What About Jaaxy? A Keyword Research Tool Review

Try Practicing Keyword Research ~ Get 30 Free Powerful Searches”.
Locate long tail keyword phrases fast with Jaaxy research tool. In my eyes, Jaaxy is absolutely the best keyword research tool on the Internet.  It will change the way you search for high ranking and low competition words.

You get up 5 searches a day with KWfinder, which will allow you to analyze your competition and find your competitors keywords.

In the video below, you will learn how to use KWfinder to seek out the variation of your keywords. By using synonyms, you reduce the risk of keyword stuffing. Above this video, you will find the KWfinder supporter. Again, I highly suggest trying it for the experience.

Survey Says

  • Over 91% of adults use the Internet daily, sending queries to search engines.
  • Studies show, over 100 billion searches are made each month, worldwide.
  • 80% of Internet users ignore all those paid ads you see located at the top of search engines, according to UserCentric. Searchers focus is on free organic results. (SOURCE)

Another survey taken in April 2017 states that 40 percent of Internet users in the United States have purchased items online, several times per month. 39% of local customers come from a search engine.

Basic On-Page Search Engine Optimization

Meta Title:

Your title tells the reader about the content he’s reading. You want to make sure you place the keyword you are trying to rank for at or near the start of the title. Also, make the title compelling and not too long, about 60 characters.

Meta Description:

Every post should have an original description containing the keyword that you are trying to rank. Your description should describe what the content is about and persuade the reader to click on your ad. Keep the description length at 160 characters. Load your description full of benefits and not features.


Make sure you place the keyword in your URL.

First Paragraph:

You want your keyword located somewhere in the first paragraph. Afterward, write your article in normal spoken English.

Don’t worry about being grammatically correct. Because in web copywriting, we write as we talk. Making it so much easier to produce engaging web content.  I have to remind myself I’m not writing a science paper.


Sub-keywords are words that are related to the main keyword. A college edition thesaurus will help you come up with plenty of awesome keywords.

As you write your post, make sure you are using sub-keywords throughout your post. (bold some, not all subs) This makes it skim-friendly and more consistent.

Advance On-Page Optimization

How to Rank Your Website on Google With On-Page SEO

Please share and comment

I hope you got a lot out of this guide so far. I will be updating and adding new content to make it the most comprehensive how to rank with the long tail keyword guide on the Internet. If you have any question, please leave comments or hit me up on chat. Thank you, God bless and share this content.

LeNard Simmons View posts by LeNard Simmons

Web development is something that I got into, and slowly over time, it evolved into a business. The last couple of years has been me learning. I know HTML, CSS, PHP, JavaScript, and Python. I like to build websites sometimes hand coding them, while at other times I to take the easy way and us a website builder. Also, I can create mobile and web apps, write sales copy and other material. I know five different coding languages, so far. Ask me a question. I enjoy learning. I believe knowledge and ideas are for sharing. Being creative while inspiring others to do the same, I also enjoy. My hobbies are reading books that inspire people, watching futuristic movies that can keep my attention, cooking homemade meals from scratch, playing World of Tanks, Black Ops, and video games. I also like helping people solve problems. How can I assist you today?

20 thoughts on “What’s a Keyword? ~ The Long Tail Keyword Guide

  1. LeNard Simmons - April 3, 2018

    HI, Anita, and thank you for the comments. Yes, it will take time to build up your content to a good level. Every time you write a post you should be trying to make sure it is better than the last article. Try to research long tail keyword keywords like, creating copy that converts. The more information you find about writing for the web and keywords, will help you to get comfortable at writing.

  2. Anita Alig - April 3, 2018

    Hi, thank you very much for your insightful post. I will bookmark it and read it over and over again, every time I intend to write content for my website. The whole SEO thing can be a bit daunting, so thanks for your easy-to-follow tips. I guess it just takes time to get used to writing Google-friendly content and move up the ranks.

  3. LeNard Simmons - March 28, 2018

    Use SEO Copywriting skills will allow you to write in the fashion you wish. You use your primary keyword in the title, first paragraph and in at least one h2 heading. From there you would use the related keyword (LSI) and write as you normally would.

  4. Irma - March 27, 2018

    Thank you for this detailed post on how to rank high – something I aim for constantly and can use all the help that I can get!

    I always go back and forth on SEO “rules” vs. writing what I want people to know without concern for SEO. Do you think any blogger can merge the two completely?

  5. LeNard Simmons - March 22, 2018

    Thank you for pointing that out to me. I’m going to go back and clarify that, make it more clear. Thank you for letting know. It helps me to know if I am explaining the process so that everyone can understand.

  6. CT Brown - March 22, 2018

    Your last makes perfect sense. I guess I don’t understand this:
    “1. Important! Always make sure you are using a keyword research software that will show you the zero (0) search result per month. You can use keyword tools like, Jaaxy, Uber Suggest or any tool that gives you a zero search results.”

  7. LeNard Simmons - March 22, 2018

    A high SEO number in Jaaxy Is great. As far as the QSR you want to be under 100. The traffic I usually look for anything at around 10 or higher, you want there to be some kind of traffic going to the target keyword.

  8. CT Brown - March 22, 2018

    So do I have this right?
    Traffic is only <10. SEO is only 84. QSR is 0. And that's what I'm looking for, potentially?

  9. LeNard Simmons - March 22, 2018

    Ok, Chris. Remember if you have any questions, I here to help.

  10. CT Brown - March 22, 2018

    Thx LeNard, for ur reply to my questions and Furkan’s.
    I will be back to engage as I work through this process.

  11. LeNard Simmons - March 22, 2018

    Thank you, Chris, for visiting and asking questions. You mentioned you are a Wealthy Affiliate member also. Nice to meet you. I will contact you by WA message broad, this way we can have easier contact. Please read my Wealthy Review to find out more about WA, Click Here.

    Ok, let me try to answer your question.

    Don’t Put All Your Terms In One Research Tool

    You discovered that you could get different search results using a variety of keyword research tools. Is this good or bad? I will explain.

    Jaaxy is one keyword research tools you can use to find the best keyword for your blog post or content. The more you use jaaxy, the better you get at recognizing a keyword. The same applies for just about any keyword tool you use for locating that term that will help bring more purchasing visitors to your website.

    You’ll become more content and spend more energy performing your keyword research to locate the absolute terms that are less searched for by your competition but are sought for by a potential customer.

    The farther you dig into the primary term (keyword), the more you will see the enchantment of keyword research when you discover more efficient long tail keywords.

    Don’t Be Discriminate

    But don’t isolate yourself, by using only one keyword spotter tool. Chris, I am using a few research software at the moment in conjunction for better results. This way I can compare the difference between the methods of the results being display.

    I can see on one tool the page authority, while another show me who my exact competitors are, yet, gives me related search terms and so on.

    Chris, each weapon we use in our arsenal has its benefits. Combine using keyword research software, and you become the keyword master.

    As far as the different results you see, think of them as an exact approximate. (Somewhat accurate, but not indeed an exact stat)

    Trial & Errow

    What I mean to say, the research tools you use is to help guide you to as close to that magic money making keyword as it can get you. No device will ever tell you this is the word you have to use. They will only make a subjection; you will have to analyze the results. (sometimes we learn by trial and error)

    I believe the answer I provide to Furkan question will help you get a clearer understanding of keyword research process, Click Here.

    Because of the difficulty level of your question, I subject visiting the answer I provided to Furkan. Follow the process outlined in the lesson. Create at least one or two posts and track their results. I believe you will be amazed at what you find.

    Thank you, Chris. If I was not able to answer your question transparently, please let me know. If you have any other related inquiries, please ask. Chris, if you find this content helpful, please share it with at least one person in your network. I would like that a lot.


  12. LeNard Simmons - March 21, 2018

    That is a great question, Furkan.

    The best way for me to answer will be if I show you an example.

    Whenever you’re doing long-tail keyword research, and discover your target word has a competition 50 or above you should:

    Be Precise; Use Exact Terms

    1. Important! Always make sure you are using a keyword research software that will show you the zero (0) search result per month. You can use keyword tools like, Jaaxy, Uber Suggest or any tool that gives you a zero search results.

    Why do you want zero results?

    The super low search volume keyword is going to be quite specific to your business because the keyword term often isn’t targeted as much by your competitors as a broad keyword. You are looking for a particular prospect who is looking for something like; Nike Red High Top Air Cooled Sole.

    Your target keyword term is so specific to the condition your potential buyer is looking for, and therefore, you may only receive a few visits per month or year because the term is not searched for as often. These types of keyword increase your chances of converting your prospect into a buyer. Why? He is looking for that particular item.

    Never use a term that has zero monthly search results, only use the results from the keyword research tool to find those hard to find long tail keywords. As a guideline, I tend to choose a keyword that has no less than 10-15 monthly search results.

    On the other hand, You want to make sure your chosen word has traffic. Zero traffic will equal zero visitors from that keyword term.

    Furkan, Know Your Competition

    2. How active your keyword will be in helping you rank higher in the search engines and deliver targeted traffic to your website that will purchase your service or products, all depends on how much work your competitors have done on their content to pull power from the search result on that keyword term. I will explain.

    Do More Research

    You can’t just assume you found the magic bullet when it comes to keywords and getting the best probable results. You have to do research upon research.

    Take your keyword and head over to your favorite web browser. Now perform a search on the term.

    Look at the results the pop up on the page and note what you see. Look at the everything; EVERYTHING!

    The headlines, the URLs, the descriptions and the position. Make sure you visit the page itself and read the content. Again, this is important to understand, because now you are about to learn how to kick your competitor out of your seat. That’s your spot. Let’s stake a claim.

    Capitalizing on Your Competition Mistakes

    3. To get ahead of your competitors you need to see where he may have missed a step or became sloppy in creating his content. Let’s go back to the notes that you gather about the headline, title, and other items.

    Where is the keyword term? How many sites are using the long tail term in the areas noted? Is the content stuffed with the keyword or are related term introduced? What’s missing from the material that can add more value or make it engaging?

    Going back to your search results with your notes in hand, look and see how many web pages of your rival you can push down or off that page. You will be able to unseat anyone that is not correctly optimizing their content for maximum performance.

    Now Furkan, go and create better content using the term you are targeting. Over time with practice researching, you will be able to spot an opportunity quickly to defeat an opponent. Use this guideline, and you will see the results you want.


    In my opinion, it does not matter how many competitors you have as long as you target and use the term words correctly. Less often searched for words are super-hyper low search volume keyword that converts due to their being so specific.

    The above process is excellent for new websites looking for fast ranking. Try it.

    Thank you, Furkan, I hope I answered your question; if you have any others, I would like to assist. Would you mind sharing this post with someone in your network? I would hugely appreciate it.


  13. LeNard Simmons - March 21, 2018

    Hi, Amy, thank you, for the comment and visiting Rank High Studio.

    Jaaxy is only one of the many keyword research tools you can use to find the right keyword for your projects. The more you use jaaxy, the better you get at seeing a keyword.

    That means you will become more comfortable with doing more in-depth keyword research and locate dominant terms that are untapped by your competition.

    The deeper you dig into the main term word, the more you will see the magic of keyword research.

    But don’t isolate yourself by using only one keyword finder tool, Amy. I am using over seven means at the moment, this way I can compare the difference between the instruments.

    I can see on one tool what the page authority is, while another will tell me who the competitors are.

    Amy, each tool has its benefits. Combine using keyword research software, and you become the magician.

    Thank you for your interest in keyword research, if there is anything I can do to help further, please contact me.


  14. CT Brown - March 21, 2018

    OK, didn’t want to finish the post before touching base with you or I knew I’d lose my point/question.
    Using Jaaxy and trial KeyWord they don’t seem to come up with the same info.
    EX. Jaaxy gives me 100 SEO with a QSR below 10 while KeyWord gives me a 30 something SEO. Another time (different word) had same results with Jaaxy and yellow 40 SEO with KeyWord.
    ALSO, had another SEO question with screenshots. I was gonna hit you up at WA, but did not save the link I found you at.

  15. Furkan - March 21, 2018

    I have competition question for long tail keywords. If the competition is more than 50, is it worth going after the long tail keywords?

  16. Amy - March 21, 2018

    Great post and lots of really valuable information. I especially liked reading about the difference between keywords and long-tail keywords. I never did understand the difference. The Jaxxy research tool sounds amazing, and I think I will try that out to help me find keywords that will rank. Thanks for a great post!

  17. LeNard Simmons - March 12, 2018

    Thank for visiting. You should be just fine using Jaaxy. I have been Using Jaaxy for over a year and have not had any problems finding low competition keywords. I like to combine using them. Meaning they complement each other.

    As far as what the difference between Jaaxy and KWfinder, here is what I’ve noticed:
    Both will allow you to organize your keywords into lists, including export and import.

    Both are excellent for locating long tail keywords with low SEO difficulty.

    Both offer an affiliate program as a way to earn extra money.

    KWFinder will allow you to select from different countries, cities, states, and languages, which is excellent for local searches.

    KW does offer a little more in features such as 
    Domain and page authority reading

    You get SERP checker and watcher for checking and analyzing your local competition.

    SERP Miner for tracking backlinks

    But then on the other hand Jaaxy lets you brainstorm to find more keywords as well as the alphabet soup technique.

    I recommend trying the free version of both.

  18. gord - March 12, 2018

    Awesome article. I’ve wondered what a longtail keyword was for a long time. I’ve suspected but not known for sure. Are there any things that KWfinder has that Jaxxy doesn’t have? Any advantages or is Jaxxy by itself ok? I only ask because I have a Jaxxy account. Thanks in advance for any response

  19. LeNard Simmons - March 12, 2018

    Hi, Jeff, thank you for your curiosity in wanting to learn more about long tail keyword optimization.  It looks like I left out some crucial information, keyword stuffing.

    I am glad you asked about what the keyword density in a given post should be. I can see that you have been during your research because the percentage of times that a keyword appears on your content will have a considerable amount of weight on ranking.

    Jeff, you have asked an excellent question, which deserves an honest answer.

    Keyword Density for SEO.

    Several elements go into ranking content, such as the length of your material. Also consider when, where and how you use the keywords.

    For the best search engine spot or opportunity, you wouldn’t want to keep using the same word repeatedly because of the way it would sound. Therefore, you would use synonyms placed throughout your post. 

    Using synonyms of the keyword in the right manner can make an article relevant without constant use of the primary phase. Creating a report stuffed with irrelevancy is a sure way to get your visitor to leave in a hurry. Just think what it will do to your conversion rate.

    Some Best Practices for Keyword Density

    Use Your keyword in the title (near the beginning)
    Your ranking for word should be somewhere within the first paragraph.
    Use variation os the word.
    Here is the hard part. Write like we were having a face to face conversation.

    My Thoughts
    I believe that the bots or search engine spiders are looking for outstanding content these days. They want originality, fresh and reliable material to feed their curiosity. If you can duplicate these action, I am sure your business will see plenty of opportunities come its way.

    Jeff, I that I was able to answer your question. If you have other questions, please allow me the opportunity to assist you.

    Thank you

  20. Jeff - March 11, 2018

    Really enjoyed your post on how to use long tail keywords. I always knew keywords were important but until now, didn’t understand where they should go.
    To avoid keyword stuffing, how many of the keywords that we have picked should you put in a post?
    Thanks for the answer in advance.

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